Core Viewpoint - The company is excited about its participation in the Munich Bauma Exhibition, viewing it as a significant opportunity to penetrate high-end overseas markets, driven by its commitment to quality and innovation [1][2]. Group 1: Company Strategy and Development - The company has established a comprehensive product system covering the entire industry chain from raw aggregate processing to engineering mixing equipment and recycling equipment, catering to the demand for green building materials [2]. - The company emphasizes a long-term strategy of internationalization, with overseas revenue projected to grow significantly, reaching 25.96% of total revenue in 2024, marking successful entry into high-end markets in Europe, North America, and Japan [2]. - The company maintains a consistent focus on high-end products, with a philosophy of "doing specialized, refined, and enduring work," which has been a cornerstone since its establishment [3][4]. Group 2: Technological Innovation and Product Quality - The company has invested over 5% of its revenue annually in R&D, leading to advancements in product reliability and longevity, with a design lifespan of 20 years for its major products [3]. - The integration of smart technologies, such as AI and IoT, into its products has enhanced operational efficiency and reduced costs, exemplified by real-time monitoring of aggregate quality [5]. - The company has prioritized low-carbon and circular economy initiatives, achieving a recycling rate of 60%-80% in its asphalt mixing equipment, demonstrating its commitment to sustainability [5]. Group 3: Market Recognition and Brand Reputation - The company has gained respect and recognition in the international market, evidenced by interest from established European building material companies, highlighting its alignment with the demand for high-reliability, low-carbon equipment [2][6]. - The company has built a strong brand reputation through its technological advancements, product quality, and service levels, which have garnered widespread acknowledgment from clients and the industry [6].
专访南方路机总经理方凯:做高端的产品 闯高端的市场