HAOXIANGNI(002582) 证券时报网·2025-04-25 06:46Core Viewpoint - The company "Hao Xiang Ni" reported significant growth in revenue and net profit for 2024 and Q1 2025, alongside a robust dividend distribution plan, highlighting its strong market position in the Chinese jujube industry [1][2]. Financial Performance - In 2024, the company achieved a revenue of 1.67 billion yuan, with a net profit of 39.81 million yuan for Q1 2025, reflecting a year-on-year increase of 216.08% [1]. - The total cash dividend for 2024 was 605 million yuan, with a proposed distribution of 10 yuan per 10 shares [1]. Brand Development and Market Position - The company has been recognized as a leading brand in the health food sector, receiving multiple awards in 2024, including "2024 Women's Favorite Brand" and "Beautiful Consumption Brand Award" [2]. - The brand value reached 17.725 billion yuan, maintaining its position in the "Top 500 Most Valuable Brands in China" for five consecutive years [3]. Sales Channels and Strategy - The company is focusing on a multi-channel development strategy, with online sales contributing 4.75 billion yuan (28.43%) and offline sales 11.36 billion yuan (68.05%) [4]. - The company is enhancing its sales channels through high-end gift positioning, AI live streaming for e-commerce, and tailored strategies for supermarkets [3][4]. Innovation and R&D - The company emphasizes technological innovation, introducing advanced production technologies and launching new health food products based on the "food and medicine homologous" concept [5]. - It has applied for 11 utility model patents and achieved BRCGS certification, indicating compliance with international food safety standards [5]. Cost Management and Profitability - The gross profit margin for Q1 2025 was 33.97%, showing an improvement year-on-year [6]. - The company is implementing a digital transformation to enhance cost management and efficiency across procurement, production, and sales [6][7]. Future Outlook - The company aims to become a leading expert in jujubes by focusing on high-quality products and maintaining a commitment to brand culture and technological innovation [7]. - It plans to implement ten strategic initiatives to enhance quality and efficiency, contributing to the development of the health food industry in China [7].