Mei Ri Jing Ji Xin Wen·2025-04-25 06:53Core Viewpoint - The focus of Li Auto is on enhancing user satisfaction and experience rather than merely following competitors' technological advancements. The company emphasizes the importance of understanding user needs and values in product development [1][2]. Product Development and Features - Li Auto launched the new versions of Li MEGA and Li L6 at the Shanghai Auto Show, with significant upgrades in smart driving features but minimal changes in design [1][2]. - The Li MEGA Home edition features second-row zero-gravity rotating seats and electric doors, while the Li MEGA Ultra focuses on upgraded smart driving capabilities, including the integration of NVIDIA's Thor-U chip [2]. - The Li L6's smart version now includes laser radar across all models, enabled by the new Horizon J6M chip, enhancing the active safety capabilities of both AD Pro and AD Max systems [3]. Market Strategy and User Focus - Li Auto aims to fill the gap in the mid-to-large six-seat SUV market with the upcoming Li i8, targeting family users in the 150,000 to 250,000 yuan price range [4]. - The company is also preparing to launch the Li i6, with a strategy that focuses on user value rather than solely on corporate sales targets [5]. - Li Auto plans to concentrate its sales efforts in first- and second-tier cities and coastal areas, ensuring that the i series does not compete with the L series in terms of sales channels [5]. User Experience and Satisfaction - Since last year, Li Auto has prioritized user satisfaction metrics (NPS) and is committed to improving user experience through product enhancements and comfort features [2]. - The company recognizes the need to improve its perception among pure electric vehicle users, aiming to establish itself as a leading brand in the pure electric segment within three years [5].