小众不再？中端手机市场战事再起，电竞手机成新增长点

Core Insights - The smartphone industry is intensifying competition in the mid-range market, particularly focusing on gaming phones as a new battleground [1][2] - Several brands, including Honor and OnePlus, have recently launched gaming phones, indicating a shift towards performance-oriented devices [2][3] - The gaming phone segment is evolving from a niche market to a mainstream consumer category, driven by the growing mobile gaming user base [1][4] Company Developments - Honor launched its first gaming phone, GT Pro, on April 23, 2024, as part of its strategy to re-enter the internet smartphone market [2] - OnePlus introduced the 13T, a small-screen performance flagship, targeting the intersection of small-screen users and gamers [2] - Nubia is also set to release a new gaming phone on April 28, 2024, indicating a broader trend among various brands [3] Market Trends - The demand for gaming phones is increasing as mobile gaming becomes a significant part of young consumers' lifestyles [5] - The gaming phone market is experiencing growth due to a large mobile gaming user base and a stable expansion of the gaming industry, with the domestic gaming market projected to reach 325.783 billion yuan in 2024 [4] - The global mobile gaming market is expected to reach $98.7 billion in 2024, with China leading the market [4] Competitive Landscape - Traditional gaming phones are losing appeal as consumers prefer devices that balance gaming performance with everyday usability [4] - The competition among manufacturers is shifting from hardware specifications to overall user experience and ecosystem development [5] - The introduction of national subsidy policies is expected to boost the consumer electronics market, although product quality and user experience remain the core competitive factors [5]