LONGDA(SZ:002726) Zheng Quan Shi Bao Wang·2025-04-25 14:18Core Insights - The company reported a revenue of 10.99 billion yuan and a net profit of 21.62 million yuan for the year 2024, marking a year-on-year growth of 101.41% and achieving profitability after losses in previous periods [1] - The improvement in financial performance is attributed to the recovery in the pig and pork market prices, significant reduction in losses in traditional sectors, and investment gains from the sale of a wholly-owned subsidiary [1] Food Sector - The food segment generated revenue of 1.90 billion yuan, with a gross margin of 11.23%, an increase of 1.11 percentage points year-on-year [2] - The revenue contribution from the food segment rose from 16.69% to 17.31% [2] - The company has established a national production capacity of 330,000 tons, covering various regions and leveraging its experience in food processing, slaughtering, and breeding to enhance supply chain integration and cost control [2] Traditional Sector - The company has optimized its traditional business by reducing the scale of underperforming slaughterhouses and focusing resources on profitable regions [3] - Investments in automation have improved product yield and labor efficiency, enhancing product quality [3] - The company has phased out inefficient and non-compliant breeding farms, investing in standardized breeding facilities to support the launch of premium products like "Longda Black Tianpeng" pork [3] Sales Strategy - The company employs a dual-brand strategy with "Longda Meishi" and "Longda Meat Products," actively participating in industry events to enhance brand visibility [4] - The company has developed a new brand IP "Fafa Long," promoting a friendly brand image and connecting with consumers [4] - The company has received multiple accolades, including "National Key Leading Enterprise in Agricultural Industrialization" and "Top 500 Agricultural Enterprises in China" [4] Customer Development and E-commerce - The company is focused on expanding its customer base and optimizing customer quality, achieving a 7.64% year-on-year increase in online sales revenue, reaching 159 million yuan [5] - The company is enhancing its presence in new retail channels and leveraging short videos and live streaming for product promotion [5] - The future strategy emphasizes a "one body, two wings" approach, focusing on food as the core business while supporting it with breeding and slaughtering operations [5]