非遗打开文旅融合新空间

Core Viewpoint - The upcoming "May Day" holiday is expected to trigger a tourism boom, with "Intangible Cultural Heritage + Cultural Tourism" gaining attention due to its blend of traditional culture and market potential [1] Group 1: Achievements in "Intangible Cultural Heritage + Cultural Tourism" - Significant progress has been made in integrating intangible cultural heritage with tourism, with over 100,000 representative projects recognized at various administrative levels [1] - More than 6,700 intangible cultural heritage workshops have been established across the country [1] - Examples include the establishment of experiential bases in Weifang, Shandong, and the innovative integration of intangible heritage with festivals in Pu'er, Yunnan, attracting numerous tourists [1] Group 2: Challenges in Development - Issues such as uneven regional development, severe product homogeneity, and the aging of inheritors pose risks to the sustainability of intangible cultural heritage [2] - There is a need for policy, industry, and enterprise-level interventions to achieve deeper integration of intangible heritage and cultural tourism [2] Group 3: Policy Recommendations - Strengthening regional cultural tourism integration mechanisms and establishing a cross-provincial resource-sharing platform are essential [2] - A special development fund for intangible cultural heritage tourism should be established to encourage investment from enterprises and social organizations [2] - Talent development initiatives, such as the "New Generation of Intangible Heritage" training program, should be implemented [2] Group 4: Industry Development Strategies - Promoting digitalization in the industry, including the establishment of a digital asset trading center and AI creative platforms, is crucial [2] - Creating industry clusters that integrate workshops, digital labs, and e-commerce bases can enhance supply chain upgrades [2] - Differentiating the industry by exploring unique regional cultural tourism models will help in developing distinctive "Intangible Cultural Heritage + Cultural Tourism" forms [2] Group 5: Corporate Strategies - Encouraging product diversification and innovation through collaborations with modern art can enhance the appeal of intangible heritage products [3] - Strengthening brand operations to increase the visibility and reputation of intangible heritage projects is vital [3] - Aligning intangible heritage with contemporary lifestyle and aesthetic standards will facilitate the development of new products and experiences [3]