交流互鉴，汇聚变革中的文明力量——第四届全球媒体创新论坛侧记

Group 1: Forum Overview - The Fourth Global Media Innovation Forum was held in Qufu, China, focusing on the theme "Exchange and Mutual Learning, Technology Empowerment" [1] - The forum featured six sub-forums covering topics such as youth perspectives, technology and humanities, global public opinion ecology, green transformation, robotics industry, and AI applications [1] Group 2: Impact of AI on Media and Tourism - The UNWTO Executive Director highlighted the role of tourism in building cultural ties amidst geopolitical tensions, with global international traveler numbers reaching 1.4 billion in the previous year and a projected growth of 3% to 5% for this year [2] - AI is seen as a tool to address challenges in the tourism industry and to enhance the integration of human skills with technology [2] Group 3: Perspectives from Media Leaders - The President of Reuters emphasized that AI represents a fundamental change in news gathering and dissemination, enhancing the ability to spread information and foster cross-cultural understanding [3] - The President of AFP mentioned ongoing investments in AI tools designed for the social media era, while asserting that machines cannot replace the core values of journalism [3] Group 4: Cultural Exchange and Experience - The forum included an exhibition showcasing Shandong's traditional crafts and modern technology, allowing attendees to experience Chinese culture firsthand [4] - Participants expressed enthusiasm for Chinese traditional culture, highlighting the blend of Confucian values with modern technological advancements [4] Group 5: Challenges in Information Access - The UNESCO Deputy Director-General pointed out the challenges posed by digital platforms in accessing reliable information, emphasizing the need for media and information literacy [5] - The organization aims to ensure equitable access to quality information as a foundation for lasting peace [5]