798 Art District and Beijing International Film Festival Jointly Launch “Art Lights the Screen” – A Cultural Feast of Film and Art

Core Insights - The "Art Lights the Screen" series has been launched, running from April 26 to May 5, 2025, at the 798 Art District, integrating technology, art, and film across a 520,000 m² area [1][7] - The event features six thematic units, including film visual effects, outdoor screenings, and VR cinema, highlighting the collaboration between filmmakers and artists [2][7] Event Highlights - Six major units of the event include "Dream Wonderland: Film Visual Effects," "Art & Vision," "Shared Cinema: Outdoor Film Screenings," "Into the Scene: Movie-Themed Fairs," "Film Art Journey," and "Hyper Vision: VR Cinema" [2] - Notable activities include the "Creativity Night" Awards Banquet, a VR exhibition of Notre-Dame, and a film art exhibition titled "Where Dreams Were Created" [2] Consumer Engagement - The festival collaborates with cultural and tourism bureaus to launch campaigns like "Travel with Film" and "Chao Young: City Movie Tour," offering exclusive discounts at over 100 merchants in the area [3] - Merchant feedback indicates a 150% increase in store revenues during the first week of the event [3] Unique Screening Experience - An outdoor screening zone called Power Square features ten films directed by Chen Sicheng, with free tickets available through a mini-program [4] - After screenings, visitors can enjoy a flea market and live music sessions, enhancing the cultural experience [4] VR Cinema Launch - The "798 Hyper Vision" VR Cinema, the largest in Beijing, will launch during the May Day holiday, featuring five themed halls and eight rotating films [5] - This VR cinema aims to create a hybrid reality experience and has quickly become a social hotspot for young people [5] Cultural Integration - The event combines academia, performances, entertainment, and consumer culture within a five-dimensional framework, promoting the fusion of art and film [7] - The collaboration with the Beijing International Film Festival and other institutions aims to position Beijing as a global hub for cinema and cultural innovation [7]