狂飙504亿微短剧行业撞上盗版暗礁，年损200亿如何破局

Core Viewpoint - The micro-short drama industry in China has rapidly grown, reaching a market size of 50.44 billion yuan in 2024, but faces significant challenges such as piracy, low-quality content, and audience attrition [1][4]. Group 1: Industry Growth and Challenges - The micro-short drama format is popular due to its short, fast, and convenient nature, appealing to modern viewers' fast-paced lifestyles [4]. - The industry has approximately 400 million daily active users, with about 20% consuming pirated content, which could potentially generate over 20 billion yuan in additional revenue if converted to legitimate views [4][5]. - The piracy issue is exacerbated by a consumer mindset that favors low-cost access to content, undermining the value of legitimate platforms [5]. Group 2: Responses to Piracy - A series of seminars were held to address the piracy crisis and promote high-quality content development [2]. - Experts suggest establishing a rapid response copyright protection system to combat piracy effectively, particularly within the first three days of a drama's release [7]. - Recommendations include improving content review mechanisms on platforms and adopting technology to filter out infringing content [9][10]. Group 3: Content Quality and Ecosystem - The industry is transitioning from low-quality production to a focus on high-quality content, with an emphasis on diverse themes and positive social messages [11]. - Collaboration between platforms and creators is essential for enhancing content quality and ensuring copyright protection [11][12]. - The industry is encouraged to develop long-term IP strategies to create sustainable brand identities and expand revenue opportunities [12].