Group 1 - The core viewpoint of the measures is to enhance tourism consumption in Yunnan by focusing on brand building, consumer activation, innovative business formats, and service upgrades [1] - The measures aim to develop eight major tourism formats including rural, vacation, health care, cultural, and sports tourism, and to promote high-quality development pilot projects [1] - Yunnan has launched themed flights and travel packages to enhance travel experiences, allowing easy access to the region from over 30 cities with affordable ticket options [1] Group 2 - The measures also target inbound tourism by utilizing the 240-hour visa-free transit policy and the visa-free entry for ASEAN tourist groups, promoting multi-stop travel products from major cities [2] - New inbound tourism routes include ice and snow tourism, cultural tourism, and outdoor sports tourism, with international tourism consultation centers established at key entry points [2]
云南聚焦新增长点提振文旅消费
Xin Hua She·2025-04-26 23:15