Bei Jing Ri Bao Ke Hu Duan·2025-04-26 23:32Core Insights - The article highlights the rapid global expansion and popularity of Chinese潮玩 (trendy toys) brands like LABUBU and MOLLY, driven by emotional resonance and cultural integration [1][3][4] Group 1: Company Overview - Bubble Mart, a Beijing-based company, has successfully cultivated various IPs, with 13 IPs generating over 100 million yuan in revenue and 4 IPs exceeding 1 billion yuan in 2024 [4] - The company operates over 130 physical stores across more than 30 countries and regions, excluding Africa and South America, with significant locations in Paris, Tokyo, and London [7] - In 2024, Bubble Mart achieved a revenue of 13.04 billion yuan, marking a year-on-year growth of 106.9%, with overseas and Hong Kong/Taiwan business revenue reaching 5.07 billion yuan, a staggering increase of 375.2% [7] Group 2: Cultural Impact and Strategy - Bubble Mart integrates traditional Chinese culture into its designs, using elements like non-heritage skills and historical references, which enhances its global appeal [7] - The company collaborates with nearly 100 artists to create diverse emotional expressions through its products, exemplified by the CRYBABY IP that resonates with various cultural backgrounds [4] - The company’s strategy includes actively seeking out and nurturing talented designers at international toy exhibitions, likening its role to that of a record label discovering new artists [4] Group 3: Community and Economic Development - The establishment of Bubble Mart's city park in Chaoyang District received significant local government support, emphasizing the importance of a favorable business environment for private enterprises [10] - The park has become a popular destination for inbound tourism, with nearly 10% of visitors being international tourists, contributing to the local economy [10] - Bubble Mart is part of a broader alliance with local businesses to enhance cultural and economic development along the Liangma River, engaging in strategic collaborations with various commercial districts [10]