居家就医新趋势 “网约护士”在各地悄然兴起

Core Viewpoint - The "Internet + Nursing Services" initiative, particularly the "on-demand nurse" model, has gained traction since its pilot launch in 2019, addressing home care challenges for elderly and disabled patients, though it faces awareness and participation issues among nurses and patients [1][2][3]. Group 1: Service Implementation and Structure - The "on-demand nurse" service in Qingdao integrates various stakeholders, including government, enterprises, and medical institutions, to facilitate its rollout [1][2]. - A comprehensive service platform named "Kanghong Medical Care" has been established to manage appointments, resource allocation, and service evaluations, ensuring efficient service delivery [2][3]. - As of now, the "Kanghong Medical Care" platform has registered 21,000 users and over 2,000 nurses, offering more than 70 types of nursing services [3]. Group 2: Service Demand and Challenges - The service has seen significant demand, with 56,000 patient assessments and 20,000 nursing service orders completed, benefiting thousands [3]. - Despite positive feedback, the service's popularity is hindered by low awareness among potential users and a limited number of participating nurses [4][5]. - The cost structure, including service fees and material costs, is perceived as higher than traditional hospital care, and many services are not covered by insurance, limiting broader adoption [6][10]. Group 3: Talent and Quality Assurance - The entry requirements for becoming an "on-demand nurse" are stringent, necessitating a minimum of eight years of clinical experience and specific qualifications [7][8]. - A three-tiered admission system ensures that only qualified nurses provide home care services, enhancing service quality and safety [8]. - The integration of on-demand nursing services with hospital operations is designed to avoid conflicts, allowing nurses to manage both in-hospital and home care responsibilities effectively [9].