Core Insights - Chengdu's social retail sales reached 273.27 billion yuan in Q1, marking a 6.0% year-on-year increase, which is 2.7 percentage points faster than the previous year's overall growth [2] - The growth in consumption is attributed to multiple initiatives, including the "trade-in for new" policy, streamlined tax refund processes for outbound travelers, and the introduction of new retail experiences [2][7] Consumption Market - Restaurant revenue was 35.75 billion yuan, growing by 4.3%, while retail sales of goods reached 237.52 billion yuan, increasing by 6.2% [2] - Notable growth in specific categories included telecommunications equipment (197.2%), sports and entertainment products (22.2%), and food and beverage (15.5%) [2] Tax Refund and International Consumption - The "immediate buy and refund" scheme has become a highlight, with tax refund sales and amounts increasing by 270% year-on-year, accounting for 41.4% of the total for 2024 [3] - The number of foreign travelers utilizing tax refunds grew by 225%, with transaction volumes increasing by 206% [3] New Store Openings and Events - Chengdu welcomed 148 new stores and hosted over 50 premiere events in Q1, contributing to a vibrant consumption atmosphere [4][5] - The "FA@Chengdu" initiative aims to enhance the city's consumption and market vitality through a three-year action plan [4] Consumer Incentives - The "trade-in for new" policy has generated over 17 billion yuan in consumer activity in Q1, with increased subsidies and operational convenience [7][8] - The combination of various subsidies has led to significant participation in the trade-in program, with 80% of sales in certain categories coming from subsidized products [8] Future Outlook - Chengdu plans to activate spring consumption potential through a series of events and activities from early April to the end of May, engaging over 10,000 merchants across 23 districts [6]
成都一季度消费热力全开 零售总额同比增长6.0%
Zhong Guo Jing Ji Wang·2025-04-27 00:41