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【财经分析】Labubu新品开售 或成为二季度业绩增长动力
Xin Hua Cai Jing·2025-04-27 00:57

Core Viewpoint - Bubble Mart's Labubu 3.0 series has seen strong demand, selling out quickly online in mainland China, while in Hong Kong, purchases require a lottery system, indicating high consumer interest and potential for growth [2] Group 1: Financial Performance - Bubble Mart's revenue for Q1 FY2025 is expected to grow by 165% to 170% year-on-year, with domestic revenue increasing by 95% to 100% and overseas revenue soaring by 475% to 480% [3] - Analysts have raised profit forecasts for Bubble Mart, with CICC increasing net profit estimates for FY2025 and FY2026 by 10% and 8% respectively, reaching RMB 6.4 billion and RMB 7.92 billion [3] - Bank of America has raised its earnings per share estimates by 8% and 10% for the next two years, increasing the target price from HKD 200 to HKD 236 [4] Group 2: Product and Market Strategy - The Labubu 3.0 series is priced at USD 27.99, reflecting a 27% increase from previous series, indicating the company's ability to pass on tariff costs to consumers [5] - Morgan Stanley anticipates strong sales in Q2, driven by the launch of Labubu 3.0 and replenishment of popular products, estimating growth of over 100% in Q2 [6] - Citi highlights that Bubble Mart's overseas revenue growth is attributed to a low base and strong new product sales, with Labubu 3.0 expected to be a short-term growth catalyst [6]