“谷子”经济迅猛发展 年轻人带动千亿市场

Core Insights - The "Guzi" economy, which focuses on secondary products derived from comics, animations, and games, is gaining popularity among young consumers, particularly Generation Z [1] - This economic model emphasizes emotional value through concepts like "companionship" and "spiritual consumption," attracting significant attention from the youth demographic [1] - Major cities in China are developing two-dimensional consumer landmarks to draw in young shoppers [1] Market Growth - The market size of China's "Guzi" economy is projected to reach 168.9 billion yuan in 2024, representing a growth of 40.63% compared to 2023 [1] - It is expected to surpass 300 billion yuan by 2029, indicating a robust growth trajectory [1] Cultural and Economic Impact - This trend is not only fostering the development of the cultural industry but also injecting new vitality into the consumer market [1]