2025大运河文化推广活动在京开幕 启动“运河学子百村行”

Core Points - The 2025 Grand Canal Cultural Promotion Event was launched in Tongzhou District, Beijing, featuring the "Cultural and Tourism Brand of Tongzhou on the Canal" and the initiation of the "Canal Scholars Hundred Villages Tour" [1][3][4] Group 1: Event Overview - The event is organized by Beijing Grand Canal Cultural Tourism Development Co., Ltd. and Beijing Tongzhou Media Cultural Co., Ltd., with Beijing Yungu Audiovisual Culture Co., Ltd. as the contractor [3] - The theme of the event is "Tongzhou Navigates the World, Opening the Canal Brings Good Fortune," focusing on cultural heritage and immersive experiences [4] Group 2: Alliance and Collaboration - The "Tongzhou on the Canal" Cultural, Business, Tourism, Sports, and Agriculture Co-Creation Alliance was established, integrating resources from five sectors to create a unique cultural brand [6] - A strategic cooperation agreement was signed by the Tongzhou District Cultural and Tourism Bureau and several initial members of the alliance, marking the official operation of this cross-sector platform [6] Group 3: New Media and Educational Initiatives - The event showcased the latest achievements in the new audiovisual industry related to the Grand Canal, including the unveiling of two canal-themed works [8] - The "Canal Ideological and Political" initiative was launched, introducing a digital guide platform that combines online and offline learning experiences for students [9] - The "Canal Scholars Hundred Villages Tour" was officially launched, involving 22 student practice teams to promote cultural heritage and rural revitalization [9]