布局“第三空间”，澎湃新闻何以突破用户增长天花板？

Core Insights - The media industry is facing challenges in reaching new users as mobile internet growth approaches a saturation point, prompting a need to explore new scenarios and break traditional terminal limitations [1][6] - The Shanghai International Auto Show highlighted smart car systems as a focal point, with media like Zhitong Finance extending their content ecosystem into this "third living space" through AI-driven services [1][2] Industry Trends - The 2025 government work report positions smart connected new energy vehicles as "next-generation smart terminals," with smart cockpit penetration expected to reach 73% in new cars by 2024 [2] - The smart cockpit is evolving from a tool to a "life companion," offering diverse experiences such as music playback, climate control, and news updates, thus providing a natural scene for content services [2][5] Company Developments - Zhitong Finance has partnered with major car manufacturers and service providers like Huawei and Tencent to develop the "Zhitong Finance Car Machine Version" application, which offers news content services in vehicles [5][10] - The application has been installed in over 50 car models, covering approximately 5 million devices, with expectations to exceed 10 million by 2025 due to increasing collaboration opportunities [5][10] User Engagement - The car machine ecosystem allows for real-time data collection, enabling precise content recommendations based on user context, such as location and driving conditions [5][11] - The demand for in-car content remains strong, with news frequency clicks projected to reach 2.32 billion by 2024, despite a decline in other media formats [7] Strategic Shifts - The media industry is transitioning from traditional content producers to "smart content service providers," emphasizing the need for interactive and structured content delivery [10][11] - Zhitong Finance is leveraging AI technology to enhance user engagement and content personalization, aiming to redefine media boundaries and build a comprehensive content ecosystem [13][14]