Core Insights - The conference held on April 25, 2025, announced that Dongche Di will increase support for quality creators with a budget of 5 billion in cash, 150 billion in traffic, and 10,000 quality vehicle sources over the next year [1] - Dongche Di aims to enhance its content ecosystem by signing 200 top creators and restarting the New Energy Leading Plan to find 100 specialized authors for in-depth analysis of new energy vehicles [1] - The user base has grown significantly, with a daily average of 5 million interactions and an 82% year-on-year increase in user scale, particularly among users under 30 and a doubling of female users [1] Group 1 - The creator ecosystem is evolving, with nearly a doubling of creators on both Douyin and Dongche Di, and an increase in diverse content types, including entries from non-traditional automotive authors [2] - Quality content is shifting from mere information provision to deeper analysis, with user search intent for quality content being 1.6 times the average level, leading to higher interaction and follower conversion rates [2] - Dongche Di has provided over 7,000 vehicle source supports and organized more than 20 offline events in 2024 to enhance creator income through initiatives like "Exclusive Filming" and "Content Incentive Program" [2] Group 2 - Approximately 84% of users who show interest on Douyin transition to Dongche Di to explore vehicle databases, and 78% search for specific models and read in-depth reviews, reshaping the car purchasing decision-making process [3] - The "National Automobile Trade-in Intelligent Service Platform" launched on April 21, 2025, offers centralized access to government subsidies for car purchases, covering all 31 provinces and maximizing consumer benefits [3]
字节跳动旗下懂车帝宣布投入5亿元等 加码内容生态建设
Zheng Quan Shi Bao Wang·2025-04-27 01:40