大户型改善性住房成“香饽饽”

Core Insights - The Shenzhen Real Estate market is experiencing a significant uptick in activity, with a notable increase in sales of large residential units, indicating a sustained release of housing improvement demand [1][2] Group 1: Project Performance - The Shen Tie Qianhai Times Zunfu project achieved over 90% sales within the first hour of its launch, generating approximately 1.9 billion yuan in sales [1] - The project offered 76 units, with sizes of approximately 245 square meters and 285 square meters, both designed as four-bedroom layouts [1] - In December 2023, the project initially launched 270 high-quality residential units, selling out in just six hours, followed by an additional 344 units in March 2024, marking it as the highest sales rate project in Shenzhen for early 2024 [2] Group 2: Market Trends - The overall new housing market in Shenzhen has seen a significant increase in activity, with over 26,000 new and second-hand residential transactions in the first quarter of 2023, reflecting a year-on-year growth of 67.7% [2] - The demand for large residential units exceeding 200 square meters has surged, further indicating the ongoing release of housing improvement needs [2] - Experts predict that the Shenzhen real estate market will continue to stabilize and potentially rebound by 2025, driven by favorable government policies such as interest rate cuts, increased loan limits, and enhanced housing consumption incentives [2] Group 3: Future Developments - Shen Tie Real Estate plans to launch over 4,300 housing units this year, including talent housing, commercial properties, and apartments [2] - The company aims to focus on integrated development around urban hubs, adhering to a "six good + six transformation" standard system to create high-quality housing that meets market demands [2]