Core Insights - The 21st Shanghai International Automobile Industry Exhibition focuses on innovation and showcases cutting-edge technologies from leading global automotive companies [1] - Harman International, a subsidiary of Samsung Electronics, presents various automotive technology solutions, including smart interaction, in-car connectivity, and audio systems [1][3] Group 1: Company Developments - Christian Sobottka, President and CEO of Harman, emphasizes China's significance as a key market for automotive technology innovation, introducing solutions showcased at CES 2025 [3] - Harman has established a comprehensive layout in China covering R&D, production, and supply chain, with a new manufacturing facility in Suzhou that began operations in February 2025, involving an investment of 100 million RMB [3] Group 2: Technology Showcased - Smart Interaction System: Ready Engage integrates Cerence AI voice assistant for personalized AI interaction; Ready Upgrade allows for software updates every three months and vehicle upgrades every six months [4] - In-Car Connectivity Technology: Ready Connect enhances communication stability in remote areas; Ready Link Marketplace supports third-party in-car application development [4] - Safety Monitoring System: Ready Care utilizes AI and neuroscience principles to monitor driver physiological data in real-time and provide intervention solutions [4] - Audio and Display Technology: Collaboration with Samsung on automotive-grade HDR10+ display technology and Neo QLED screens; Seat Sonic audio system enables sound zone control through seat integration [4] Group 3: Market Trends - The Chinese electric vehicle market is driving technological breakthroughs in areas such as in-car displays and smart cockpits, with Harman's R&D team responsible for over 40% of global in-car display technology development [6] - The annual production capacity of in-car display modules at the Suzhou factory is set to reach 1.2 million units [6] - According to third-party data, the global smart cockpit market is expected to exceed $80 billion by 2025, with China accounting for 35% of this market [6] - Harman's showcased innovations, such as AR situational intelligence systems and cadmium-free quantum dot film technology, indicate a 60% increase in the pace of technological iteration in the automotive electronics sector compared to three years ago [6]
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