鸭鸭集团发布2025三大战略：深耕线上、千店革命、全球化布局

Core Insights - Duck Duck Group announced three major strategies at the 2025 Global Strategy Release and Ecological Partner Summit on April 27 [1] Group 1: Online Strategy - The company aims to deepen its online presence and stabilize its foundational market. Since the share restructuring in 2020, the brand's GMV has seen over a hundredfold growth. As the e-commerce industry enters a deep adjustment phase, Duck Duck will accelerate the development of new online channel models, shifting from basic scale expansion to refined operations [3] - The company will maintain a multi-track approach, including traditional shelves, live streaming, and private domain e-commerce, while customizing exclusive operational strategies based on platform characteristics to enhance the precision management of online channels [3] - Duck Duck plans to upgrade its content matrix across all platforms to ensure continuous innovation and high-quality output, deepening the connection between the brand and consumers for long-term e-commerce development [3] Group 2: Offline Strategy - The company will focus on consumer experience by building a professional talent team and continuously upgrading terminal stores under the three core drivers: "precise tiered store expansion + digital joint operation system + down jacket ecological circle" [3] - Through unique storytelling experience spaces, Duck Duck aims to strengthen emotional connections with consumers and utilize centralized scenarios to amplify brand communication effectiveness and enhance scene value conversion efficiency [3] Group 3: Global Expansion - Duck Duck plans to expand globally by strategically positioning itself in countries and regions with suitable climates. The brand will utilize cross-border e-commerce and establish overseas offline brand stores to broaden its consumer reach [3] - The company intends to open flagship stores in landmark shopping districts in North America, South Korea, and Russia, while also entering major e-commerce platforms such as Amazon, TikTok, and Tmall International to build a comprehensive international sales network [4]