「摸鱼乐园」落地佛山！林氏家居构建城市舒适区让身体「舒展开会」

Core Viewpoint - The event organized by Lin's Home aims to address the collective sentiment of young workers regarding workplace pressure and the desire for comfort, using a giant floating mattress as a symbol of "anti-involution" [5][10][22] Group 1: Event Overview - A 12-meter giant floating mattress appeared in Foshan, attracting attention from young office workers and symbolizing their collective emotions of being overwhelmed yet unable to relax [5][6] - The event, named "Body and Mind Comfort Exhibition," was strategically located near the headquarters of Midea, tapping into the recent discussions around mandatory work hours [5][10] Group 2: Product and Experience - The floating mattress is based on Lin's Home's CDZ818 ergonomic mattress design, emphasizing the balance between scientific support and relaxation [5][10] - The event featured multiple experience zones, including a "Floating Relaxation Island" where visitors could unwind on popular products like the bag chair, promoting a sense of relaxation and comfort [10][14] Group 3: Market Strategy and Brand Positioning - Lin's Home aims to create a tangible symbol of "anti-involution" and promote a lifestyle shift from "mandatory work" to "active comfort" [10][22] - The company has launched a series of initiatives, including a temporary furniture experience station in Shenzhen and redesigning workplace break areas, to enhance the comfort of young professionals [22] - The success of this campaign reflects a broader industry shift towards providing emotional value alongside functional products, indicating a transformation in consumer needs and preferences [22]