麦克保罗瓷砖亮相2025成都建博会

Core Viewpoint - The 24th China (Chengdu) Building and Decoration Materials Expo showcases the latest trends in the building materials industry, with a focus on design and quality, particularly highlighted by the new brand McPaul Tiles [1][10]. Group 1: Event Overview - The expo took place from April 16 to 18, 2025, at the China West International Expo City, covering over 160,000 square meters and featuring over 1,600 exhibitors from across the country and abroad [1]. - The event included various sectors such as tiles, sanitary ware, custom furniture, smart home solutions, and whole-house decoration [1]. Group 2: McPaul Tiles Highlights - McPaul Tiles, a new brand at the expo, attracted significant attention with its high-end products and innovative design language [3]. - The brand showcased three main product series: - "Yijing" series marble texture tiles, inspired by natural stone, featuring high-precision inkjet technology [5][7]. - "Suzhi" series matte tiles, emphasizing modern minimalism with colors like advanced gray, soft white, and light beige [7]. - "Yanjie" series large-format slabs, combining decorative and practical features suitable for high-frequency use in kitchens and commercial spaces [7]. Group 3: Brand Strategy and Market Positioning - The overall booth design focused on "simplicity, nature, and immersion," integrating wooden elements and gray tones to create an interactive display space [9]. - McPaul's participation in the expo is part of its strategic transformation to expand its channel network in the rapidly growing western home decoration market, particularly in the Chengdu-Chongqing economic circle [10]. - During the event, McPaul engaged with hundreds of professional clients and distributors from regions like Sichuan, Chongqing, Yunnan, and Guizhou, with many expressing strong interest in collaboration [12]. Group 4: Quality and Innovation - McPaul relies on an intelligent production base, utilizing imported Italian equipment and advanced glaze formulas to ensure product quality, which has passed multiple national quality certifications and environmental tests [12][14]. - The company is committed to increasing investment in product innovation and color development, aiming to move towards a high-end market characterized by design and added value [14]. - McPaul believes that spaces should convey the emotions, personality, and taste of their inhabitants, striving to blend art, design, and life through its products [14].