2025南京体育消费季启幕，运动点亮城市活力

Group 1 - The 2025 Nanjing Sports Consumption Season aims to enhance sports consumption and stimulate new vitality in the sector, featuring a variety of activities throughout the year [1][2] - The event includes 19 major sports events, covering both traditional and emerging sports, catering to all age groups [2] - Five outdoor activity routes have been launched, connecting key outdoor destinations in Nanjing, promoting a deeper integration of sports into citizens' quality of life [2] Group 2 - The initiative includes a creative design competition and a short video/image challenge to engage the public through new media platforms [3] - The first quarter of 2025 saw a rapid expansion of Nanjing's sports retail economy, with several new brand stores opening, contributing to the city's transformation into an international consumption center [4] - The launch of a new model where purchasing sports lottery tickets grants access to designated attractions, promoting the integration of sports and tourism [6] Group 3 - The event recognized 31 popular new sports consumption venues, enhancing the diversity of sports consumption options available to citizens [5] - Decathlon's new store in Nanjing, set to open on May 1, will distribute 700,000 coupons to boost sports consumption, showcasing confidence in the local market [4] - The integration of green concepts and innovative consumption experiences is expected to drive the growth of the sports economy in Nanjing [4]