苏州大润发爆款解码：欣活×同仁堂的中式养生新趋势

Group 1 - Suzhou's unique "medicine and food homology" culture reflects traditional Chinese health wisdom, integrating wellness into daily life [1] - The collaboration between Yili and Tongrentang has launched new products that cater to the health needs of consumers, emphasizing "precise nutrition + Chinese health preservation" [2][11] - The new product line includes five specialized milk powders targeting key health concerns such as blood sugar control, sleep, bone health, cardiovascular health, and nourishing qi and blood [2][11] Group 2 - The partnership with RT-Mart has resulted in a successful sales growth of 16% annually over three years, establishing a model for collaboration between manufacturers and retailers [4] - The new products have received positive feedback from consumers, particularly the elderly, who find them more approachable than traditional supplements [5] - The marketing strategy includes immersive experiences and educational activities that make health concepts tangible and relatable for consumers [7] Group 3 - Yili's donation of nutritional milk powder worth 445,000 yuan to five organizations demonstrates its commitment to corporate social responsibility and community health [9] - The collaboration between Yili and Tongrentang represents a response to the rising trend of "Chinese health preservation," aligning with local consumer habits and preferences [11]