Core Insights - China is the largest automotive market globally and leads in the adoption of new energy vehicles, driving the electric transformation of the automotive industry [1] - Mercedes-Benz is launching a strong product and technology offensive in China, showcasing 28 models at the Shanghai Auto Show [3][4] - The all-new pure electric long-wheelbase CLA is a key step for Mercedes-Benz in the high-end electric vehicle market in China, featuring advanced technology and local adaptations [4][6] Product and Technology Highlights - The all-new pure electric long-wheelbase CLA features an 800V architecture, allowing for a 370 km range with just 10 minutes of charging, and has a range of 866 km (CLTC) [4][6] - The vehicle includes a high-energy density lithium-ion battery with a 20% increase in weight energy density and an energy consumption of only 10.9 kWh per 100 km [4] - Advanced safety features include 11 airbags and a five-star certification for fire safety, meeting new national standards [6] Localization and Market Strategy - Mercedes-Benz plans to launch seven China-exclusive models by 2027, focusing on local supply chains and partnerships to meet domestic demand [4][8] - The company has over 2,000 R&D engineers in China, with centers in Beijing and Shanghai focusing on local needs such as smart cockpits and autonomous driving [8][11] - The Vision V concept car indicates the future of Mercedes-Benz's MPV family, with production models expected in 2026 [8] Collaboration and Future Outlook - Mercedes-Benz is deepening collaborations with local partners like BAIC Group and expanding alliances with tech companies to leverage China's innovative supply chain [11] - The average age of Chinese customers is 41, with a significant demand for luxury and innovation, driving Mercedes-Benz's evolution in the market [11]
车展季·大咖说丨奔驰拉开最强产品攻势序幕!佟欧福:要以“中国速度”深耕本土化
Mei Ri Jing Ji Xin Wen·2025-04-27 08:48