Di Yi Cai Jing·2025-04-27 09:47Group 1 - The core focus of Li Auto's product planning is on user value rather than sales targets, aiming to become a leading brand in pure electric vehicles within three years [1] - Li Auto's product lines will consist of three series: L series, i series, and MEGA, with the first pure electric SUV, Li i8, starting factory trial production and set to launch in July [1] - The target market for Li i8 is primarily family users, positioned as a replacement model for existing users in the 150,000 to 250,000 yuan price range for new energy vehicles [1] Group 2 - Li Auto showcased the Li MEGA Home family special edition, Li MEGA Ultra smart upgrade version, and Li L6 smart upgrade version at the auto show [2] - The company faced challenges with the MEGA model due to design controversies and sales not meeting market expectations, leading to a shift in focus from sales volume to user value and operational efficiency [2] - Li Auto is actively cooperating with regulatory authorities regarding intelligent driving standards, with the L6Pro model now equipped with lidar for enhanced night safety [2]