云姨夜话｜写在山东首家“学习胖东来”自主调改永辉超市调改前夜

Core Viewpoint - Yonghui Supermarket is undergoing a significant transformation by adopting the "Learning from Pang Donglai" model, with the first store in Shandong set to undergo modifications starting April 28, 2024 [2][6]. Group 1: Store Modifications - The Yonghui Supermarket store in Jinan Longhu North Lake Tianjie is the first in Shandong to implement the "Learning from Pang Donglai" model, with a total of 41 stores nationwide planned for this transformation by 2025 [2][5]. - The store will undergo comprehensive adjustments in product structure, quality, pricing, layout, environment, service, and employee treatment, with the aim to complete these changes by May 30, 2024 [6][7]. - The adjustments will include retaining first-line brands, optimizing procurement channels, and improving employee salaries from 3,900 yuan to over 4,900 yuan per month [7]. Group 2: Financial Performance - As of March 2024, Yonghui Supermarket's 41 "steady-state adjustment stores" achieved a monthly profit of 14.7 million yuan, totaling 74.72 million yuan for the first quarter [5]. - The company has completed adjustments for 61 stores under the Pang Donglai model and expects to exceed 124 adjusted stores by June 2025, with a target of 300 stores by the Lunar New Year in 2026 [5]. Group 3: Market Context - The transformation of Yonghui Supermarket is seen as a strategic move to enhance foot traffic and sales, particularly in areas with strong competition from other supermarkets [3][4]. - The overall retail industry is experiencing a trend of store modifications, with other companies also engaging in similar upgrades to improve customer experience and operational efficiency [7][8].