Workflow
纵横通信2024年全域数字营销收入增幅超60% 深度布局低空飞控技术领域

Core Insights - The company reported a revenue of 1.665 billion yuan for the fiscal year 2024, marking a year-on-year growth of 22.54%, with a net profit attributable to shareholders of 18.8614 million yuan [1] - In Q1 2025, the company achieved a revenue of 345 million yuan and a net profit of 3.42 million yuan, indicating a turnaround from losses, primarily due to the growth in its digital marketing business [1] Digital Marketing Business - In 2024, the digital marketing service segment generated 892 million yuan in revenue, a significant increase of 60.38%, accounting for 53.98% of total operating revenue, with a gross margin increase of 4.48% [2] - The company has established a comprehensive digital marketing ecosystem that integrates products, platforms, and data, leveraging AI technologies for user analysis and marketing content creation [2] Product and Service Diversification - The company has developed a diversified product matrix that includes both digital and physical goods, covering over a thousand categories in digital services and various consumer electronics [3] - The company has achieved extensive coverage across multiple e-commerce platforms and has established strategic partnerships with major players like Alibaba, ByteDance, and Tencent [3] 5G Infrastructure Business - The 5G infrastructure segment generated 548 million yuan in revenue in 2024, representing 33.19% of the main business revenue, with stable growth and recognition from major clients [3] - The company has been awarded for its service capabilities and has maintained a strong market presence in key regions [3] Low-altitude Economy Business - The company completed a strategic acquisition of 100% of Shanghai Liontail Intelligent Technology Co., expanding into the low-altitude economy sector with a focus on high-safety airborne control systems and drone inspection services [4] - The company's drone inspection case for urban high-rise buildings has been recognized as a top application scenario in Hangzhou's low-altitude economy [4] R&D Investment and Talent Acquisition - In 2024, the company invested 73.507 million yuan in R&D, a 23.08% increase, representing 4.41% of total revenue, and expanded its R&D team to 333 personnel, making up 40.31% of the total workforce [6] - The company aims to attract high-end talent in low-altitude economy and AI algorithm fields to support its long-term strategic goals [6] Strategic Vision - The company is focused on integrating its three main business areas: digital infrastructure, digital marketing, and low-altitude economy, to transform into a leading digital technology enterprise [6]