同比增长5.9%，一季度烟台社会消费品零售总额979.9亿元

Core Insights - Yantai's retail sales of consumer goods reached 97.99 billion yuan in Q1, with a year-on-year growth of 5.9%, surpassing national and provincial growth rates by 1.3 and 0.3 percentage points respectively, accounting for 9.6% of the province's total [1] Group 1: Consumption Policies and Measures - The local government has implemented a plan to boost consumption, focusing on six areas including upgrading goods consumption and expanding service consumption, with 22 specific measures [1] - The "old for new" policy has been effectively executed, leading to significant sales in various sectors: 16,800 vehicles, 112,000 3C products, 12,500 home appliances, and 5,459 electric bicycles, collectively driving consumption by 2.96 billion yuan [1] Group 2: Consumption Activities and Events - The first Ice and Snow Consumption Season and Yantai Warm Winter Consumption Season were successfully held, distributing 15 million yuan in consumer vouchers, which directly stimulated 77 million yuan in shopping and dining [2] - Over 50 diverse promotional activities were organized in Q1, focusing on ice and snow economy, specialty products, and food and beverage sectors, enhancing the consumption atmosphere [2] Group 3: Digital and New Consumption Trends - The city is adapting to new consumption trends such as digital, green, and national tide by enhancing the convenience of local living circles and promoting new retail formats [2] - E-commerce is being actively integrated into the consumption model, with Q1 online retail sales reaching 12.56 billion yuan, a growth of 10.1%, leading the province by 1.8 percentage points [2] Group 4: Future Consumption Initiatives - The Yantai Commerce Bureau plans to continue launching diverse promotional activities throughout the year, focusing on new consumption areas such as low-altitude economy and robotics, while also highlighting local specialties like Shandong cuisine and wine [3]