Capital Senior Living(US:SNDA) Mei Ri Jing Ji Xin Wen·2025-04-27 11:38Core Viewpoint - The article discusses the challenges and strategies in protecting intellectual property (IP) in the gaming industry, highlighting the increasing sophistication of infringement methods and the need for collaborative efforts among industry stakeholders to combat these issues [1][2]. Group 1: Intellectual Property Protection Strategies - The gaming industry has seen a rise in various forms of infringement, including private servers and unauthorized adaptations, which disrupt market order and harm companies' interests [1]. - Shengqu Games has extensive experience in combating private servers through civil, criminal, and administrative measures, claiming that there are no significant technical barriers left to overcome [2]. - The company has developed a strategy to increase the cost of infringement, such as repeatedly reporting and banning accounts promoting private servers on platforms like Douyin [6]. Group 2: Legal Trends and Case Studies - The "Network Game Litigation Blue Book (2014-2024)" indicates a unique judicial evolution in China, with 52 cases involving mobile games as rights holders and 74 cases as defendants [3]. - A notable case in 2023 involved the protection of game screen consistency as a new standard for infringement recognition, marking a breakthrough in judicial practice [2]. - The compensation amounts in IP infringement cases have significantly increased, with a record compensation of 30 million yuan awarded in a 2022 case [9]. Group 3: Emerging Challenges - New forms of infringement have emerged, such as card blind boxes and AI-generated content, which present challenges in terms of evidence collection and legal enforcement [10]. - The gaming music copyright area is particularly contentious, as it is deeply tied to the game's IP, and the company aims to assert higher compensation based on the music's contribution to the overall game [10]. - The rise of AI technology has introduced new risks, prompting the company to focus on preventing infringement through AI tools and addressing the commercialization potential of AI-generated works [10]. Group 4: Community and Player Engagement - Player education is crucial, as many players have developed a consensus against private servers, understanding the risks associated with them [8]. - The company emphasizes the importance of maintaining a healthy official game ecosystem, which aligns with players' interests and encourages them to report private servers [8]. - The long-term value of classic IPs is rooted in respecting their content, and the company advocates for a collaborative approach among enterprises, players, platforms, and judicial authorities to effectively combat infringement [11].