富滇银行西双版纳分行：破局文旅融资难题 金融活水“贷”动地方经济发展

Core Viewpoint - The article highlights the role of Fudian Bank in supporting the development of the cultural and tourism industry in Xishuangbanna, Yunnan Province, through innovative financial services that address financing bottlenecks, thereby contributing to the region's high-quality economic development [1][2]. Group 1: Financial Support and Collaboration - Fudian Bank has been instrumental in providing financial support to Yunnan Haicheng Industrial Group Co., Ltd., enabling the successful launch and development of various tourism projects, including the "Gaozhuang Xishuangjing" cultural tourism town [2][5]. - Since 2009, Fudian Bank has provided continuous funding and flexible financing options, such as installment payments, to alleviate the financial pressure on enterprises involved in the local tourism industry [2][5]. - A strategic cooperation agreement was signed between Fudian Bank and five private enterprises, including Yunnan Haicheng, to facilitate "one-stop" financial cooperation in project financing, cash management, and personal finance [6]. Group 2: Digital Transformation and Innovation - Fudian Bank is leveraging financial technology to drive the digital transformation of tourism sites, exemplified by the launch of the Gaozhuang Xishuangjing merchant settlement platform, which enhances payment channels and operational efficiency [4]. - The bank's initiatives include upgrading facilities at Gaozhuang Starry Night Market, improving service quality, and creating a safe and reliable consumption environment for tourists [4]. Group 3: Economic Impact and Future Plans - The number of visitors to Gaozhuang during the 2025 Water Splashing Festival reached a record high of over 70,000 in a single day, significantly boosting local industries such as accommodation and dining [3]. - Fudian Bank plans to continue supporting the construction and renovation of tourism infrastructure and cultural facilities in Xishuangbanna, focusing on projects that align with green development principles [6].