英德红茶即将亮相CCTV黄金时段

Core Viewpoint - Yingde Black Tea is set to launch its promotional video during prime time on CCTV, aiming to enhance its brand image and recognition through a strategic advertising campaign [5][12][14]. Advertising Strategy - The promotional video will air on CCTV-13's "Joint Attention" segment from April 30 to May 29, with a total duration of 5 seconds [8][20]. - The advertisement will also be broadcasted on multiple channels including CCTV-1, CCTV-10, and CCTV-17, targeting a wide audience [9][12][13]. Brand Development - Yingde Black Tea has been recognized as "World's Finest Black Tea" and has received accolades such as being the representative tea for the China-France summit [18][20]. - The brand's value reached 4.773 billion yuan in 2024, marking an increase of 444 million yuan, or 10.26%, compared to 2023, making it the top brand in Guangdong province and second nationally in the black tea category [20][21]. Cultural Recognition - Yingde Black Tea was ranked 22nd in the "2024 China Tea Regional Public Brand Cultural Power TOP30" list, highlighting its cultural significance [22].