大众中国CTO吴博锐解密中国“狼堡”运作法则

Core Insights - The establishment of Volkswagen China Technology Company (VCTC) marks a significant shift in Volkswagen's strategy, allowing for independent technical decision-making and development capabilities in China, which is crucial for the company's future in the electric vehicle market [1][3] - The first model based on the new CMP platform and CEA architecture, ID.AURA, was unveiled at the Shanghai Auto Show, indicating a new phase in Volkswagen's approach to meet local consumer demands [1][6] Group 1 - VCTC's formation allows for a more localized approach to vehicle development, with the Chinese team now having the authority to independently develop electric vehicles tailored to local market needs [1][3] - The collaboration between VCTC, CARIAD China, and XPeng Motors aims to accelerate the development of the CEA electronic architecture, which is essential for modern vehicle functionality [4][5] - The transition of technical responsibilities from the German headquarters to VCTC is expected to enhance decision-making efficiency and align with the fast-paced demands of the Chinese automotive market [3][4] Group 2 - CARIAD China is building core modules for consumer-facing features, with a focus on advanced driver assistance systems, and has established a joint venture with Horizon Robotics for this purpose [5][6] - The development cycle for vehicles and components is projected to be shortened by 30% under the VCTC model, allowing Volkswagen to compete with local brands that have significantly reduced their development timelines [6] - Volkswagen plans to launch 3 to 5 models utilizing the CEA architecture by 2026, aiming to enhance brand recognition and acceptance in the Chinese market [6]