华鑫证券：给予好想你买入评级

Core Viewpoint - The company "好想你" has shown significant improvement in profitability, with a notable recovery in its financial performance driven by cost advantages and effective expense management [2][3][4]. Financial Performance Summary - In 2024, total revenue was 1.67 billion yuan, a decrease of 3% year-on-year, with a net loss of 72 million yuan compared to a loss of 52 million yuan in 2023. The first quarter of 2025 saw total revenue of 413 million yuan, a decrease of 16%, but a net profit of 40 million yuan, an increase of 216% year-on-year [2]. - The gross profit margin for 2024 and Q1 2025 was 22.62% and 33.97%, respectively, indicating a recovery in profitability as high-cost raw materials have been consumed [3]. Cost Management and Profitability - The company has effectively reduced sales and management expense ratios, leading to improved net profit margins of -4.53% in 2024 and 9.62% in Q1 2025 [3]. - The company is expected to continue benefiting from lower raw material costs and reduced depreciation expenses, which will enhance profitability in the coming years [4]. Product and Channel Strategy - The revenue from red date products, health preservation products, and other categories in 2024 was 1.22 billion yuan, 69 million yuan, and 320 million yuan, respectively, with a focus on developing differentiated and technologically advanced products [3]. - Offline channel revenue increased by 3% to 1.14 billion yuan, driven by new retail channels, while e-commerce revenue decreased by 16% to 475 million yuan due to channel relocation [3]. Earnings Forecast - The company is projected to have earnings per share (EPS) of 0.02 yuan, 0.17 yuan, and 0.27 yuan for 2025, 2026, and 2027, respectively, with current price-to-earnings (PE) ratios of 502, 70, and 44 times [4].