“安全”成上海车展热词 驾驶辅助宣传进一步规范

Core Viewpoint - The 2025 Shanghai Auto Show emphasizes "safety" as a central theme, reflecting regulatory pressures, industry standards, and consumer awareness regarding technology boundaries [1][2][3] Regulatory Environment - The Ministry of Industry and Information Technology held a meeting to enforce regulations against exaggerated and false advertising by automakers, requiring clear definitions of system functionalities and safety measures [1] - The China Automobile Industry Association and the China Automotive Engineering Society issued a joint statement urging companies to adhere strictly to the "Automated Driving Classification" to avoid misleading representations [1] Consumer Behavior - Consumers are shifting their focus from "cool features" to "actual reliability" when purchasing vehicles, demanding transparency and accountability from automakers regarding legal responsibilities [2] - Sales personnel report that customers are increasingly asking for written commitments regarding the functionalities of vehicles [2] Industry Response - Automakers are adjusting their marketing strategies, with the term "autonomous driving" nearly disappearing in favor of more cautious language like "assisted driving" [2] - Companies are showcasing safety through redundancy designs and scenario validations rather than merely competing on hardware specifications [3] Safety Initiatives - Various companies, including Huawei and several automotive groups, have launched initiatives to promote safety in intelligent driving technologies, emphasizing that safety is fundamental to the industry's long-term development [3] - The establishment of safety technology laboratories and public demonstrations of safety features are part of efforts to build consumer trust [3] Future Outlook - The competition in the automotive industry is shifting from storytelling to making reliable commitments, with future winners likely to be those who effectively balance safety redundancy, data integrity, and cost control [3]