MENDALE(SZ:002397) Mei Ri Jing Ji Xin Wen·2025-04-27 19:16Core Viewpoint - Dream洁股份 reported a decline in revenue for 2024, but managed to achieve a growth in net profit, indicating a focus on cost reduction and efficiency despite challenging market conditions [2][8]. Financial Performance - In 2024, Dream洁股份 achieved revenue of 1.715 billion yuan, a year-on-year decrease of 20.48%, while net profit attributable to shareholders was 24.88 million yuan, an increase of 10.99% [2]. - For Q1 2025, the company reported revenue of 330 million yuan and a net profit of 10.04 million yuan, reflecting a year-on-year growth of 13.87%, with a non-recurring net profit growth of 69.97% [2][8]. Sales Channels - Online sales revenue decreased by 37%, while direct sales and franchise sales fell by 3.23% and 24.53%, respectively [3][5]. - Franchise sales remain the largest revenue channel, followed by direct sales [4]. Store Performance - The number of franchisees decreased from 821 to 788, and the company closed more stores (434) than it opened (212) during the reporting period [5][6]. - The average revenue per direct store increased significantly from 1.8254 million yuan to 3.0306 million yuan [5]. Strategic Direction - The company plans to continue its high-end product strategy, optimize its direct sales channel, and expand its franchise network in 2025 [7]. - There is an emphasis on enhancing operational capabilities and integrating online and offline sales channels [7]. Board Concerns - Board member Chen Jie voted against several resolutions, citing concerns over significant guarantee risks related to a subsidiary and issues with financial disclosures and internal controls [8][9]. - Chen Jie highlighted the lack of transparency regarding the company's financial dealings and questioned the rationale behind increased expenditures on store construction [10][11].