骑行热催生消费新商机

Group 1 - The "cycling boom" has led to increased consumption of cycling products, with a significant growth in mid-to-high-end sports bicycles, showing a 20% increase in sales of domestic brands in the first half of 2024 [1] - The import volume of competitive bicycles has increased by 12.5% year-on-year, indicating a robust demand for cycling products [1] - Sales of cycling apparel, wearable gear, and bicycle accessories have also seen substantial growth, reflecting the overall positive trend in the cycling market [1] Group 2 - Since August of last year, the demand for bicycles has become more rational, leading to a decline in mid-to-high-end consumption, while international brands are accelerating their presence in the Chinese market, creating pressure on domestic brands [1] - Companies are encouraged to enhance after-sales services, as brand specialty stores play a crucial role in providing convenient services like tire repairs and maintenance, fostering strong relationships with cyclists [1] - Building a cycling ecosystem is essential, with brands creating cycling hubs and organizing events to enhance user experience and loyalty, which can stimulate repeat purchases and word-of-mouth marketing [2] Group 3 - The promotion of cycling consumption requires collaboration between companies and local authorities, focusing on urban planning and creating a friendly cycling environment to encourage sustainable transportation [2]