上海车展开启新攻势，“本土化”助力大众品牌迎战新时代

Group 1 - The core strategy of Volkswagen in China, "For China, In China," has been fully implemented, showcasing new concept vehicles at the Shanghai Auto Show [1][2] - Volkswagen plans to launch 11 new energy vehicles by 2026, with the three concept cars presented reflecting the brand's design DNA and alignment with Chinese market demands [2][3] - The collaboration with local partners, such as SAIC Volkswagen, enhances the development of new models by leveraging local market knowledge and technology [3] Group 2 - Volkswagen's CEO in China, Meng Xia, emphasizes the importance of local collaboration to overcome barriers between global technology and local market needs, significantly reducing product launch cycles [2][3] - The ID. ERA concept car is noted as Volkswagen's first range-extended vehicle, with ongoing debates about the technology's role in the market [3] - Despite achieving the highest market share in fuel vehicles since 2005, Volkswagen faces significant challenges in the competitive Chinese market [6] Group 3 - In 2022, Volkswagen sold 2.2 million vehicles in China, with fuel vehicles accounting for approximately 2 million, indicating that fuel vehicles remain the core business [6] - The company anticipates a 5% growth in the Chinese automotive market this year, projecting total sales of around 24 million vehicles [6] - Volkswagen aims to balance cost control and product value in the electric vehicle sector, focusing on battery technology and low-cost materials to improve profitability [6] Group 4 - Volkswagen has over 3,000 engineers in China, with a total of more than 8,000 personnel involved in product development, enhancing its competitive strength in the market [6] - The company prioritizes product quality and value over sales volume, aiming to avoid price wars while investing in platform development and innovation [6] - Volkswagen is committed to maintaining its collaborative model with Chinese partners to provide competitive smart electric products in the future [6]