2025宠物行业数据观察：透视3000亿“它经济”中的新机遇

Core Insights - The pet industry in China is experiencing rapid growth, with the market size exceeding 300 billion yuan and a compound annual growth rate of 9% from 2020 to 2024 [2][5] - The increasing disposable income and emotional companionship needs are driving consumer spending on pets, with pet ownership surpassing the number of children under four years old by 2024 [5][6] - The demand for pet products is evolving, with a significant shift towards health-oriented and personalized offerings [7][9] Market Size and Growth - The pet consumption market in China has reached over 300 billion yuan, with pet dog and cat household penetration rates at 17% and 18.2% respectively in 2024 [2] - The market size has expanded 1.5 times from 2020 to 2024, indicating a robust growth trajectory [2] Consumer Behavior and Trends - There is a notable increase in the demand for high-quality pet food, with new processing methods like freeze-drying and baking leading the growth, particularly with a 91% year-on-year increase in air-dried/baked food [7] - The pet health market is shifting from reactive to proactive management, with significant growth in specialized health products and services [9] Emerging Opportunities - Health-focused products are gaining traction, with a growing demand for organic and additive-free pet food, as well as specialized health products targeting specific diseases [12] - The rise of technology-savvy pet owners is driving demand for smart pet products, with smart odor eliminators seeing a staggering growth of 1246% [12] - Emotional connections between pet owners and their pets are leading to increased demand for pet-friendly venues and personalized experiences, such as birthday parties and custom gifts [12]