Chang Jiang Shang Bao·2025-04-28 00:31Core Viewpoint - JD.com has entered the food delivery market with a strategy that includes zero commission for merchants, social security for delivery riders, and a substantial subsidy program, aiming to disrupt the existing duopoly of Meituan and Ele.me in the industry [1][2][3] Group 1: Market Entry and Growth - JD.com announced that its food delivery service surpassed 10 million daily orders on April 22, just a week after reaching 5 million orders [1][3] - The company aims to recruit 100,000 full-time delivery riders in the next three months, doubling its previous recruitment target [7] - The rapid growth of JD.com's order volume indicates a strong market entry, with the service covering 166 cities [3][6] Group 2: Competitive Strategy - JD.com is offering zero commission for merchants who join before May 1, 2024, and is the first platform to provide full social security benefits to delivery riders [3][5] - The company has launched a "100 billion subsidy" program to lower consumer prices, with discounts available on popular brands [4][6] - JD.com's delivery fees are reportedly 1-2 yuan higher than those of competitors, attracting riders from other platforms [5][6] Group 3: Industry Impact - The entry of JD.com is expected to create a "catalyst effect" in the food delivery market, challenging the existing rules and profit-sharing models [2][3][5] - The competitive landscape is shifting, with Meituan and Ele.me responding to JD.com's aggressive strategies by enhancing their own services [6][7] - JD.com's commitment to limiting its net profit to 5% reflects a strategy focused on market share rather than immediate profitability [2][6]