打造“世界旅游重要目的地” 松潘千年古城在京亮相

Group 1 - The core message of the news is the promotion of Songpan County as a significant cultural and tourism destination, showcasing its unique heritage and attractions through various cultural activities in Beijing [1][2] - Songpan County is leveraging its cultural heritage and tourism integration to enhance its brand, aiming to become a "world tourism important destination" and an "international ecological cultural tourism site" [1] - The promotional event featured traditional performances and cultural displays, highlighting the deep historical and cultural connections among various ethnic groups in the region [1] Group 2 - The event in Beijing is part of a broader strategy to enhance the "Jumei Songpan" tourism brand, increasing awareness and understanding of Songpan [2] - Songpan County plans to utilize the visitor flow from world-class attractions like Jiuzhaigou and Huanglong to develop intangible cultural heritage IPs and deepen the integration of culture and creativity [2] - The county aims to cultivate local cultural brands and optimize tourism services to drive high-quality development in the tourism and cultural industries [2]