关税冲击如何应对？企业用更大的“朋友圈”来回答

Core Viewpoint - The article discusses the significant challenges faced by Chinese export companies, particularly in Fujian province, due to the recent imposition of tariffs by the United States, which disrupts global trade rules and affects traditional industries like textiles and footwear [1][3]. Group 1: Impact of US Tariffs - Fujian province, a key player in China's foreign trade, exported footwear worth 17.08 billion yuan in the first quarter, ranking first in the country [1]. - The tariffs have led to a reduction in the share of the US market for companies, with one company reporting that US orders previously accounted for 30% of their total exports, now reduced to 8% [3][5]. - Companies are actively seeking to diversify their markets, with one firm increasing its European market share from 30% to 55% and South America from 0% to 25% [7]. Group 2: Strategic Adjustments - Companies are adapting their strategies by reducing reliance on the US market and focusing on emerging markets, including countries involved in the Belt and Road Initiative [5][9]. - The shift in strategy includes a flexible export approach tailored to the specific needs of new markets, such as quick response to small orders to alleviate inventory pressure for clients [15][17]. - The trend of exporting not just finished products but also supply chains, including raw materials and sanitary products, is gaining traction in the industry [13][17]. Group 3: Government Support and Market Opportunities - Local governments and industry associations are actively supporting export companies by organizing trade fairs and providing financial incentives, including over 500 million yuan in funding for technological innovation [20][22]. - The recent Jinjiang International Footwear and Sports Industry Expo attracted over 4,600 overseas buyers from more than 70 countries, with a 15.8% increase in intended transaction volume compared to the previous year, reaching 41.72 billion yuan [32][34]. - The expo showcased innovative products, such as carbon fiber materials and AI-integrated sports equipment, which impressed international buyers and led to increased orders [24][26].