农村家电如何才能“去旧更容易，换新更愿意”？

Core Viewpoint - The article discusses the challenges and opportunities in the recycling of old household appliances in Shandong, highlighting the disparity between consumer expectations and the realities of the recycling market, particularly in rural areas [1][2][4]. Group 1: Market Dynamics - The number of appliance categories eligible for trade-in subsidies has increased from 8 to 12, leading to a rise in the Shandong appliance market [1]. - In 2022, Shandong province recycled 11.96 million units of appliances, with 639.62 million units coming from within the province, and 700,000 units from rural areas, accounting for 10.9% [4]. - The estimated annual generation of old appliances in rural areas is around 930,000 units, based on a conservative estimate of 10% obsolescence from a total of 9.3 million units [4]. Group 2: Consumer Behavior - Consumers in rural areas express dissatisfaction with low recycling prices and limited channels for disposing of old appliances, leading to reluctance in purchasing new items [2][3]. - The price offered for old televisions ranges from 10 to 60 yuan, with many consumers finding the offered prices unsatisfactory [2][3]. Group 3: Recycling Companies - Shandong Zhonglv, a subsidiary of China Recycled Resources Group, processed over 2.8 million units of old appliances in 2022, accounting for 47.3% of the province's total recycling capacity [6]. - The company operates eight dismantling lines and has a processing capacity of 4.8 million units annually, with 50 collection points established across the province [6][7]. Group 4: Challenges in the Recycling Industry - Many legitimate recycling companies are operating below capacity, with only 610,000 units processed out of a total capacity of 1.875 million units, representing just 32.5% [7]. - A significant portion of old appliances, approximately 800,000 units annually, ends up in illegal dismantling operations, which do not adhere to environmental regulations [7][9]. - The cost of processing appliances in legitimate companies is about 30 yuan higher than in illegal operations, making it difficult for them to compete [9]. Group 5: Policy Recommendations - Experts suggest implementing differentiated subsidy policies for rural areas to encourage appliance upgrades and improve recycling rates [10]. - Recommendations include establishing integrated networks for selling new appliances and collecting old ones, as well as providing financial support to legitimate recycling companies to address cost disparities [10][11].