Industry Overview - The lawn mower market is primarily concentrated in North America and Europe, with traditional lawn mower shipments reaching approximately 25 million units in 2021, while global robotic lawn mower sales were 1.1 million units in 2022. Assuming a growth rate of 28% for 2023 and 2024, global robotic lawn mower sales could approach 1.8 million units, with a penetration rate of less than 10% [1] - The average lawn area in Europe is 300-400 square meters, while in the U.S. it is 600-1000 square meters. The penetration rate of robotic mowers in Europe, excluding the UK, remained above 15% in 2021, with the Northwest region reaching 50-60%. In contrast, the UK and U.S. penetration rates are still below 5%, indicating the industry is in its early stages [2] Competitive Landscape - Major players in the global smart robotic lawn mower market include Sweden's Husqvarna Group (including Husqvarna and Gardena) and China's Worx, which together account for approximately 90% of global robotic lawn mower shipments. The sales of Ninebot's robotic lawn mowers have rapidly increased, with 37,000 units sold in 2023 and revenue of 595 million yuan in the first three quarters of 2024, representing a year-over-year growth of 379% [2] Economic Viability - Although the purchase cost of robotic lawn mowers is higher than that of electric and gasoline mowers, their subsequent costs are competitive. For a 500 square meter lawn, the purchase price of a robotic mower is about 1,000 euros, compared to 200 euros plus 50 euros for an electric mower and 300 euros plus 20 euros for a gasoline mower. After two years of use, the overall cost of robotic mowers becomes lower than that of electric and gasoline mowers [3] Technological Advancements - The integration of RTK and VSLAM technologies enhances the efficiency of robotic lawn mowers by improving navigation, positioning, and obstacle avoidance. VSLAM addresses signal interference from obstacles, while RTK compensates for environmental disturbances such as rain and dust. Ninebot's EFLS combines satellite positioning with signals from multiple sensors for real-time navigation, addressing low mowing efficiency and complex setup issues [4] Product Comparison - Robotic lawn mowers in the European market offer a cost-performance advantage, with Ninebot's models starting at 999 euros, compared to Husqvarna's boundary-free models starting at 2,148 euros. In the U.S., Segway's Navimow X3 series will be released in spring 2025, featuring innovative designs and faster mowing speeds for areas up to 10,000 square meters [6]