“五一”假期“反向旅游”再度走热 “国门游”火爆

Core Insights - The travel demand during the "May Day" holiday is significantly increasing, with a 326% year-on-year rise in search interest for travel on Meituan Travel as of April 27 [1] - There is a notable trend towards "reverse tourism" and "border tourism," with substantial increases in hotel and food search volumes near border areas [1][2] - The travel industry is expected to see optimistic growth in 2025, with predictions of record highs in domestic travel numbers, total spending, and inbound/outbound tourism [2] Group 1: Travel Demand Trends - The search interest for "May Day holiday travel" has surged by 326% year-on-year [1] - Post-holiday, there is a 90% increase in ticket and hotel bookings compared to the previous year, indicating a strong impact from the extended holiday period [1] Group 2: Border Tourism - Significant increases in search volumes for hotels and food near border areas, such as a 465% rise for hotels near Shenzhen Futian Port and a 500% increase for hotels near Alashankou in Xinjiang [1] - The influx of international freight trains has positively influenced local tourism consumption in Xinjiang, with food searches up by 486% [1] Group 3: Emerging Travel Preferences - "Avoiding crowds" has become a primary travel demand, with a 200% increase in search interest for "less crowded destinations" [2] - Older travelers are increasingly opting for off-peak travel to enhance comfort and cost-effectiveness [2] - The expansion of high-speed rail networks is making travel more accessible to lower-tier cities, contributing to the popularity of high-speed rail tourism [2] Group 4: Future Outlook - The China Tourism Research Institute forecasts a more optimistic tourism economy in 2025, with expectations for record highs in key tourism metrics [2]