没送棒球帽 没送咖啡 上海车展为何长安马自达展台人气爆棚

Core Insights - The MAZDA EZ-60, a strategic model from Changan Mazda, has generated significant attention at the Shanghai Auto Show despite a lack of promotional gimmicks [1][3] - The design philosophy of the EZ-60 emphasizes artistic creation, with a focus on aesthetic value and craftsmanship, utilizing traditional clay modeling techniques [4][6] - The vehicle features a modern design language, with a unique deep purple color inspired by the night sky, and incorporates aerodynamic elements to enhance performance [6][7] Design and Features - The EZ-60's design includes a minimalist front with the Mazda emblem resembling wings, symbolizing the brand's aspirations in the new energy era [6] - The interior boasts advanced technology, including a 100-inch glasses-free 3D HUD and a six-screen setup totaling 150 inches, aimed at enhancing user experience [9][11] - The vehicle maintains a focus on driving pleasure and safety, adhering to Mazda's core principles while integrating modern features appealing to younger consumers [11][12] Market Strategy - Changan Mazda is committed to advancing its electrification strategy, with plans for new product launches in the coming years, including the recently introduced EZ-60 [9][12] - The company aims to deepen collaboration with Changan Automobile, celebrating 20 years of partnership, to enhance electric vehicle offerings in the Chinese market [9][12] - Both the EZ-6 and EZ-60 models are designed to meet both Chinese and European standards, ensuring consistency in quality and design across markets [11][12]