淘天知产报告：原创保护平台帮助超96万家商家受益

Core Insights - The widespread application of generative AI technology and explosive growth of digital content have reshaped the boundaries of intellectual property protection, calling for more innovative and systematic governance paradigms [1] - Taotian Group has established a new paradigm for intellectual property protection driven by "innovative protection and infringement governance," laying a solid foundation for the high-quality development of the digital economy [1] Group 1: Intellectual Property Protection Initiatives - Taotian Group's "proactive prevention" project has quickly identified and halted infringements, achieving rapid online governance effects [1] - The company has launched five exclusive rights for small and medium-sized enterprises (SMEs) and emerging brands, including "consultation services," "rapid rights protection," "brand co-construction," "offline cooperation," and "original protection" [2][3] - The platform has supported over 240 SMEs and emerging brands, with the volume of governance on infringing products increasing by 49% [3] Group 2: Original Protection Platform - The Original Protection Platform, launched in 2018, has protected over 897 million images, 151 million short videos, and more than 930,000 design manuscripts, benefiting over 960,000 original merchants by March 31, 2025 [4] Group 3: AI Governance Mechanism - Taotian Group has established an "innovative protection" and "poor quality governance" dual-driven AI governance system, implementing a first-release filing mechanism for AI-generated content [5] - The platform's AI image protection mechanism allows merchants to generate a "digital ID" for each AI design image, enabling quick rights protection through filing evidence [6] Group 4: Global Cooperation and Brand Protection - Taotian Group has created a "global identification cooperation alliance," with over 1,000 brands expressing interest in collaboration to enhance the identification of infringing products [7][8] - The alliance aims to build an intelligent system for identification cooperation, reducing the cost of brand self-enforcement and focusing on high-risk categories and products [8]