Group 1 - Central China Consumer Finance has launched consumption promotion activities in multiple cities, integrating finance, food, cultural creativity, and trendy products through innovative "finance + scene" interactions [1] - The "Peony Blossoms. Central China Has an Appointment" immersive user co-creation event was held in Luoyang, where 20 product experience officers provided feedback for product optimization and service upgrades [1] - The company emphasizes a user-centered service philosophy and has initiated a product experience officer program to gather user insights, resulting in 85 upgrades to the Central China Consumer Finance App based on over 300 suggestions collected [1] Group 2 - Ouyang Rihui, Deputy Director of the Internet Economy Research Institute at Central University of Finance and Economics, highlighted that users are not only experiencers of financial services but also leaders in product optimization [2] - The product experience officer program transforms users from "passive receivers" to "active designers," providing a new paradigm for enhancing user experience and loyalty in the consumer finance industry [2] - The company plans to regularly conduct activities to boost consumption in line with national requirements, aiming to enhance the adaptability and convenience of consumer financial services [2]
中原消费金融多城市开展促消费活动
Zheng Quan Ri Bao Wang·2025-04-28 06:51