城市经济“活”起来 赛事经济“燃”起来

Core Viewpoint - The upcoming 15th National Games in Guangzhou is expected to significantly boost the local economy through a series of sports events and activities, creating a "Sports Economy" that integrates various industries and enhances the city's image and cultural identity [1][2][4]. Group 1: Event Impact and Economic Growth - Guangzhou is set to host over 500 sports events this year, reflecting its commitment to sports development and aiming for a sports consumption scale exceeding 630 billion yuan by 2024 [2]. - The series of events leading up to the National Games will create a sustained sports enthusiasm among citizens, enhancing the social atmosphere and media coverage for the Games [2][6]. - The "Sports Economy" is expected to drive growth in sectors such as dining, tourism, exhibition, infrastructure, and sports equipment, providing new opportunities for industry integration and innovation [2][4]. Group 2: Digital and Physical Integration - The interaction between virtual and physical experiences in sports consumption is anticipated to foster a collaborative development model between the real economy and the digital economy [3]. Group 3: Urban Development and Community Engagement - The preparation for the National Games is seen as a pivotal moment for the Guangdong-Hong Kong-Macao region, with the potential to enhance urban planning, community spirit, and the business environment [4][6]. - The "Sports Economy" is expected to improve the quality of life for residents, increase their sense of belonging, and strengthen community cohesion through various sports and cultural activities [7]. Group 4: Strategic Initiatives for Success - To ensure the success of the National Games, Guangzhou is advised to expand event scope, create high-quality competitions, leverage social media for promotion, and utilize traditional events like the Dragon Boat Festival for pre-event marketing [7][8]. - The city is transitioning from a focus on single events to a more integrated approach that combines sports, culture, and commerce, aiming for a sustainable economic impact [8][9].